Shine Harvest.

Family-run for three generations, with 30 years of heartfelt expertise in quality fruit distribution.

In 2024, we evolved from Shine Food to Shine Harvest. “Shine” reflects our passion and quality, while “Harvest”
symbolizes growth, abundance, and the fruits of our dedication. Together, we bring sunlight and nourishment to every harvest we share with the world.

Shine has been operating in the fresh produce industry for nearly 30 years. We became the agent for New Zealand apples in 2000 when Taiwan opened its doors to imports under the WTO. In 2002, we successfully obtained a 40 containers with 40 FT import quota for Asian pears. In addition to our excellent performance in importing US apples and Washington cherries, we also import fruits from South Africa, Australia, Canada, Japan, Korea, Chile, Peru, and other countries. Our imported fruit varieties and quantities are steadily increasing every year, as we always search for new categories. Shine has another team taking care of sales and merchandising, in order to make sure that we have the best fruit in the market Shine has more vision and foresight. In 2020, Shine launched its own brand -Weisfruit, specializing in online fruit sales. Shine has more visions and forward-looking perspectives, and our professional team will work together to grow.

1994

Shine Food was established in Taipei.

2000

We have secured the opportunity to import the finest New Zealand apples, renowned for their crispness and unparalleled taste.

2002

We are delighted to have been granted the quota to import premium Asian pears, famous for their juicy and fragrant flesh, from our trusted partners in Asia.

2020

We have launched our own online fruit store – “Weisfruit”, providing a convenient and seamless way for you to comfortably purchase the best fruits from around the world from the comfort of your home.

2023

We are committed to expanding our sales channels, with a focus on innovation and customer satisfaction. Our goal is to provide the best fruit shopping experience, anytime, anywhere.

2024

We envolve from Shine Food to Shine Harvest.

“Shine” reflects our passion and quality, while “Harvest” symbolizes growth, abundance and the fruits of our dedication.

Together, we bring sunlight and nourishment to every harvest we share with the world.

2026

Weisfruit opened its first flagship store in collaboration with DAZZLE by Mr.Apple, along with a dedicated warehouse store, bringing our fresh fruit experience closer to every customer.

How We Distributes

Shipping by Air or Sea

At our company, we take pride in ensuring that our fruits are delivered to our customers in the best possible condition. That’s why we use only high-quality transportation methods, whether it be by air or sea, to ensure that our fruits arrive fresh and delicious every time.

Directly to Our Refrigerated Warehouse

To maintain the freshness of our imported fruits, we directly transport them to our refrigerated warehouse. Our warehouse is equipped with advanced temperature control technology to ensure that the fruits remain in optimal condition, preserving their quality and taste until they are delivered to our customers.

E-commerce

Beyond our online store, Weisfruit brings the fresh fruit experience to life at our flagship store, opened in collaboration with DAZZLE by Mr.Apple. From our refrigerated warehouse to our shelves, every fruit is carefully selected and handled with care, so you can shop with confidence online or in person and enjoy the same freshness and quality every time.

We are proud to have partnered with PX Mart , Carrefour, Breeze Supermarket, local traditional markets, and our own online store as our sales channels. If you are interested in collaborating with us to distribute our high-quality fruits, please do not hesitate to contact us. We are always looking for new opportunities to grow our business and reach more customers with these delicious fruits.